tanushreesarkar.co
Full-Stack Marketing Solutions for Your Go-To-Market Launch
Define Marketing Plan
What is the goal?
To 10x pipeline and 5x deal closures
Who is my audience?
All enterprise accounts with revenue > $100M
What are my channels?
The main channel will be email. Supporting marketing channels include the website, blog, YouTube, and social media.
What is the timeline?
The first half of the next fiscal year.
Developing a robust marketing plan is crucial for driving pipeline and revenue in today's dynamic business landscape. Watch the clip below to see how I used Asana to manage my campaign workflows and track progress
Identify key metrics for success
OKRs for Q1'24
Track your marketing projects and plan your campaigns using Asana
A quick guide on tracking marketing projects on Asana
Research your competition
Similarweb Competitive Intelligence Dashboard View
Asana vs. Clickup market share
Asana's competitve share decreased by 5.5% compared to last month. This insight was used to build more engaging content based on customer demand and intent across all geos
Social media Marketing of Asana vs. Clickup.
Clickup is more active on social media with many entertaining content to drive audience engagement. Asana's enagagement is lower on social media but that's on purpose, as it wants to direct its content majorly to its target audience. It aligns with Asana's brand perception as well.
Channels most successful for our competitor
A detailed drilldown is available on Similarweb to analyse this
User retention on Asana's website vs. Clickup website
Clickup had 15.4% more returning users. Tells us that we need to improve our retargeting strategy and make our ads better catered to the retargeted audience
Leading keyword by our competitor
Shows we should rank our content higher on keywords like 'task management', 'collaboration software' etc. to create a clear differentiation
Trending keywords
Informs us what our customers are searching the most for and themes that our content needs to focus on. Create topic clusters around that
Similarweb Competitive Intelligence Dashboard View
New ad launched by our competitor
Gives us insight on competitor's positioning strategy and how we can differentiate
Similarweb Competitive Intelligence Dashboard View
Integrate your Marketing efforts
Let’s dive into the different components that go into building a successful marketing plan. You’ll want to make sure your marketing plan includes multiple supporting activities that all add up into a powerful marketing machine. Some marketing plan components include the following
Lead generation & pipeline contribution from a number of marketing channels
LinkedIn ads
Email campaigns
Knowing where your consumer base spends the most time is significant for nailing this step. You need to have a solid understanding of your target audience before integrating your marketing efforts.
Operationalize your
marketing plan
Use automations to seamlessly hand off work between teams, streamlining processes like content creation and reviews.
Digital transformation survey
Wipro conducted a digital transformation survey, which polled 1,400 C-suite executives across three continents. Through a 3 month long campaign, the business goal was to disseminate key findings from the survey, educate clients about leadership issues being a key factor in the widespread stall in digital transformation efforts and how they could partner with Wipro to future-proof their digital outcomes
The campaign was planned by
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connecting intent-based ABM platform 'Demandbase' with Google Analytics to track and analyse online behavior of target accounts
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Prospect contact list was created and discussed with sales team
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9 LinkedIn paid campaigns were run with pilot content based on account intent
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Launching digital transformation survey
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Align account insights into campaign maps
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Reporting account insights to sales and business teams
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Retargeting accounts based on their intent
Key results
Linkedin campaign
TG: 5000 C-Suite
CTR: 2.6%
Impressions: 4233
Engagement rate: 3.2%
50% Website traffic from target accounts in July-Sep 2019
Service queries from 23% target accounts
686 MQLs
35 SQLs
5.1% conversion rate
Deal win rate increased by 90% with a large American healthcare provider and a UK based bank