tanushreesarkar.co
Full-Stack Marketing Solutions for Your Go-To-Market Launch
What keeps me going?
My recent projects range from customer experience pitch decks to knowledge sharing video series. Collaboration with cross-functional teams to create high performing inbound campaigns has helped me sustain my creative momentum over the past few years. While most of my work is attributed to attracting customers by disseminating value propositions and experiences tailored to them at different stages of their buying journey, they've been driving higher social engagements by building and empowering design/tech communities through experimental content.
Find snippets of my latest work below. Contact me to learn about channel marketing tips, campaign workflow and creative direction.
This video was created to promote our webinar on 'Successful Marketing Campaigns using Asana' which was distributed across Youtube, LinkedIn, Facebook and Twitter. It received massive engagement from our target audience, with a record high impressions of 20K+, 3566 video views and 400+ clicks. We used this to secure registrations for our live webinar by scheduling our organic post 1 week before the webinar, that received 150+ registrations in 7 days time. The video makes use of 'screen share' of Asana workflows and dashboards in combination with engaging illustrations demonstrating the power of Asana's collaboration features.
.jpg)
02
The podcast artwork was designed to surface the theme "Nothing ever is completely black or white", as a reminder to spark creative consciousness that can be found in everyday abstraction and myriad human experiences, by drawing inspirations from design, art and tech practitioners.
03
Monthly newsletter published to showcase the convergence of design, technology and business to solve the problems of our time and to expand the boundaries of possible solutions.
04
A 5 parts tutorial video series produced with a view to make "Accessible Design" an integral part of front-end web development and UX design, taught by WCAG 2.0 expert and digital accessibility coach Todd Chambers
05
A step-by-step guide to help users turn a website into 100% WCAG compliant and enable businesses to reach more customers and serve them better. The brochure was shared as a gated content which gained a 6% conversion rate on its landing page followed by winning digital opportunities with accessible design offerings
06
Created highly interactive posts catered to days of cultural and contextual significance as well as to showcase the steady stream of ideas brewing on the Raft with weekly Instagram takeovers.
This post was created to demonstrate how optimising our screen brightness could be a simple step towards sustainable living if adopted by everyone.
Got featured by our influencer community on Instagram and LinkedIn for this simple and effective message.
07
With the world going remote during the pandemic of 2020, businesses with poor accessibility lost customers to their competitors. Moreover, websites with digital limitations started facing lawsuits worth millions of dollars for not providing an accessible experience.
This infographic was created to market Moonraft's Access Design Studio in order to help organizations rejig their digital accessibility standards by incorporating necessary WCAG 2.0 frameworks in their design systems.
08
Produced the video to capture remote learning experience provided by a unique distance education app designed for Manipal University by Moonraft showcasing how it has been empowering students with an anxiety-free distance learning experience even before the pandemic had struck.
09
Packaged Moonraft's Drupal migration service as a bundled offering with three tiered pricing plans based on service inclusions for each. It not only created an upsell strategy but also provided better clarity to the prospects and gave them more choices based on their existing budget. The landing page achieved greater engagement from the target audience and helped move our leads closer to becoming qualified.
